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The competition will easily be able to beat apples pricing. They will be selling more devices than apple using standard components across the board (tegra 2, etc) its no different then the CLONE/PC vs MAC war thats been going on forever.. PC was always cheaper and less expensive because the masses adopted it and apple has to keep trying to maintain that NICHE premium brand.. In a year, apple will still be priced higher than the competition, and with less features just like they always have been and apple fanboys will think they have a better device just because it costs more and comes in white (or part white :P )