One important factor
Archos is an interesting case. Sure, they're small. But while the article mentioned Apple's real advantage in retail, it missed the most profound part of that: distribution channels. Apple sells computers, phones, and PMPs, and often though in-store boutiques. So they can push any kind of new device, and several models, depending on the outlet. These articles are usually only looking at the large vendors: Samsung, Motorola, RIM.... all of whom only have a retail presence in cellular (ok, Samsung's selling TVs, too, but not computers). And thus they introduce the pricey models first, since that's their existing retail channel.
Archos has an existing retail channel for their PMPs.. they've had it since before Apple introduced the first iPod. They're also in the curious position of selling Android tablets as just their next generation PMP -- they're not chasing the iPad. And thus, even though they're a tiny company by comparison to Apple, Motorola, or Samsung, they sell cheap. You can buy a 7" Archos for under $200, a 10" version for under $300, same performance as an iPad.
