Poor wording on my part.
Let's go with 'connectivity costs' instead.
I'm a guy who didn't have a cell phone until three months ago, it's on a pay-as-you go voice-only plan, and I only power it up before an extended road trip. Unless the device and connectivity are at comparable rates ($50 hardware, $25 for three months access), I don't have enough needs or wants to feel like the cost is worth the benefits.