Sorry Vulpine but think I'm going to have to point out a couple of fallacies in your arguments:
2b, heavy readers. You've gone down a 'straw man' (http://en.wikipedia.org/wiki/Straw_man) route here to argue this point. It's not about just about the sunlight or the speed of the download - it's about the back-lit screen and the tiring effect this has on your eyes. The low resolution is also to blame.
2c. It's not just 'techies' that oppose open-standards. Closed, proprietary technology inhibits innovation.
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