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Wish I could hand this off to some of my clients. Fighting their sender reputation and NDR's is exhuasting!
you see both on TV all the time.
Good tips here, Susan. I'll keep a link to this handy to send to people who should heed one or two of the points you make.
One more point I would add regards forwarding. Avoid forwarding if possible. But if you must, for God's sake delete any email addresses showing in the body of the thing.
I find a lot of messages people have wanted tossed into the trash, I have assumed for containing anywhere from a dozen to upwards of 100 email addresses showing in the clear. I emphasize I have always assumed this, I don't know if there's actually a filter triggered by this. (it could just be the "Fwd: [Fwd:] [Fwd:]..." crap in the subject line)
Good tips here, Susan. I'll keep a link to this handy to send to people who should heed one or two of the points you make.
One more point I would add regards forwarding. Avoid forwarding if possible. But if you must, for God's sake delete any email addresses showing in the body of the thing.
I find a lot of messages people have wanted tossed into the trash, I have assumed for containing anywhere from a dozen to upwards of 100 email addresses showing in the clear. I emphasize I have always assumed this, I don't know if there's actually a filter triggered by this. (it could just be the "Fwd: [Fwd:] [Fwd:]..." crap in the subject line)
Not all professionals are experts; not all experts are professionals. Sorry guys, I have to disagree with you on this one. 
I'm a Master Gardener -- I'm not a professional landscaper/gardener/anything in the industry. I don't make a living from it, but some would consider me an expert. However, no one will ever call me stubborn, so in an act of compromise ()... there probably aren't many amateur "online marketing" experts. But, I was trying to make a point... go with someone who's doing it for a living, not your neighbor/uncle/kid who says s/he knows all about it...
I'm a Master Gardener -- I'm not a professional landscaper/gardener/anything in the industry. I don't make a living from it, but some would consider me an expert. However, no one will ever call me stubborn, so in an act of compromise ()... there probably aren't many amateur "online marketing" experts.
But, I was trying to make a point... go with someone who's doing it for a living, not your neighbor/uncle/kid who says s/he knows all about it...
An expert can be either a professional or an amateur. One of the most expert electronics techs I've ever known did it as a hobby. I'm a professional, but he was the expert.
It was the sequence more than anything; "expert professional" doesn't jar quite as much as "professional expert."
It was the sequence more than anything; "expert professional" doesn't jar quite as much as "professional expert."
You would make a great editor. I bet there weren't many other readers who caught that.
Wonderful tips on how to more effectively spam. I just love the disclaimer with #10, that will definitely stop them...
I've seen that a lot in many of the emails I receive. I think I read that once too, but I haven't found any advice to substantiate it.
Advice cannot substantiate anything, this is the job of evidence.
There is certainly no implication at all that adding an unsubscribe link will tend to identify your message as not spam.
Benefits of unsubscribe links:
As the mailer, you may be easily notified that a recipient no longer wishes to receive mail from you. Recipients will more likely have a more positive view of you if you provide one along with a brief sort of apology in advance.
As a recipient, this allows you to unsubscribe easily. Self explanatory.
As a spammer, including an unsubscribe link is an exercise in social engineering. Recipients clicking that link let you know you have found a valid email address.
There is certainly no implication at all that adding an unsubscribe link will tend to identify your message as not spam.
Benefits of unsubscribe links:
As the mailer, you may be easily notified that a recipient no longer wishes to receive mail from you. Recipients will more likely have a more positive view of you if you provide one along with a brief sort of apology in advance.
As a recipient, this allows you to unsubscribe easily. Self explanatory.
As a spammer, including an unsubscribe link is an exercise in social engineering. Recipients clicking that link let you know you have found a valid email address.
seanferd has weighed in. thanks Sean.
For anyone else interested...
Here's a little background for my scenario. I run a website. My website has a "join our group" page where a person can submit their email and some info, and a message is sent to the people in our group who handle newcomers. The message that is sent to our own people who handle the newbies sometimes gets caught in their spam filters. The reply email is no-reply@ourwebsitename.com.
As I mentioned, I see email from other websites that have this unsubscribe link within, and as I also mentioned I believe I have read advice (as this column is giving) stating that adding the unsubscribe link is a factor for spam filters. I'm looking for all possible ways to fix this.
For anyone else interested...
Here's a little background for my scenario. I run a website. My website has a "join our group" page where a person can submit their email and some info, and a message is sent to the people in our group who handle newcomers. The message that is sent to our own people who handle the newbies sometimes gets caught in their spam filters. The reply email is no-reply@ourwebsitename.com.
As I mentioned, I see email from other websites that have this unsubscribe link within, and as I also mentioned I believe I have read advice (as this column is giving) stating that adding the unsubscribe link is a factor for spam filters. I'm looking for all possible ways to fix this.
Subject: Always include a legitimate subject line. Messages with no subject are often trashed as spam automatically.
Domain: Send your messages from a domain that does not give away free throw-away email addresses. Messages from domains like hot..., g...., .ru and others have a more difficult time because those domains have developed a reputation for being major sources of spam. Many spam filters consider those domains automatically suspect until proven otherwise.
Domain: Send your messages from a domain that does not give away free throw-away email addresses. Messages from domains like hot..., g...., .ru and others have a more difficult time because those domains have developed a reputation for being major sources of spam. Many spam filters consider those domains automatically suspect until proven otherwise.
I work for an antispam company. Here are some other things you should do to help ensure your e-mail is not blocked...
- Make sure your Mail Server has a DNS name and that your DNS names resolve both forward (name->address) and backward (address -> Name)
- Make sure you have an SPF (Sender Policy Framework) DNS record that authorizes your mail server to send e-mail for your domain
- Do not set up an unauthorized mail server on a retail broadband connection. The SpamHaus PBL list identifies netblocks not authorized to send e-mail and your messages will end up in the junk mail folder
- Set up Domain Keys if you do large volumes of e-mail
- Do not send any 'dangerous' attachments (.com, .bat, .exe, etc.). Zip them up and then send them
- Do permission based e-mail marketing. If you send first and ask questions later, you'll end up on a black list
- Get your own mail server on its own IP address. Often community mail servers get black listed because of something someone else is doing (from another domain)
- Always include opt out links. It's the Law (Can-SPAM act)
- Never lie/miss-represent your e-mail address or domain name or you will be black listed
- Never e-mail promoting anything illegal, immoral or unethical. You will be black listed. Remember, it may be legal where you are but illegal elsewhere
Could go on, but you get the idea.
Larry
- Make sure your Mail Server has a DNS name and that your DNS names resolve both forward (name->address) and backward (address -> Name)
- Make sure you have an SPF (Sender Policy Framework) DNS record that authorizes your mail server to send e-mail for your domain
- Do not set up an unauthorized mail server on a retail broadband connection. The SpamHaus PBL list identifies netblocks not authorized to send e-mail and your messages will end up in the junk mail folder
- Set up Domain Keys if you do large volumes of e-mail
- Do not send any 'dangerous' attachments (.com, .bat, .exe, etc.). Zip them up and then send them
- Do permission based e-mail marketing. If you send first and ask questions later, you'll end up on a black list
- Get your own mail server on its own IP address. Often community mail servers get black listed because of something someone else is doing (from another domain)
- Always include opt out links. It's the Law (Can-SPAM act)
- Never lie/miss-represent your e-mail address or domain name or you will be black listed
- Never e-mail promoting anything illegal, immoral or unethical. You will be black listed. Remember, it may be legal where you are but illegal elsewhere
Could go on, but you get the idea.
Larry
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