Jason was right that this is just a scam from the entertainment industry to sell you something "new." What many people don't seem to know however is that 3D is not new -- it premiered in movies 60 years ago! After a brief popularity, it died off as the gimmick that it is. People likening it to going from silent to talkies or b&w to color are misguided. And it is not inevitable; as Jason states, we don't have to buy the movies or equipment that they are pushing if we don't like them.