Easier said than done
It all started with DTH, it bombed but it's still going strong. Then came the first round of HDTVs bombed too because of the DRM stuff, that went strong too...even Himesh Reshamiya came along and made a killing before the folks finally woke up. So what are the chances that people will "avoid the 3d madness"? Next to none.
I mean people still believe forwarding an email to each and every contact of theirs would pay a sick child 1 cent per forward. Might as well believe in the tooth fairy...maybe the 3D experience as well while we're at it.