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It is a scam from the very moment they call it 3D.
It is not 3D, It is a stereoscopic view. They are NOT the same. We humans get a stereoscopic view of the 3D world because we have 2 eyes pointing in the same direction. Real 3D can be achieved easily with software generates images but filming in 3D is impossible, the best you can get are 3D cuts and for that you need multiple cameras circling or at least creating an arc around the objective. Matrix have some very good examples of this. Someday full CGI movies could be truly shown on 3D, but is hard to grasp how much "work" the audience is willing to do to get the most from such an experience.