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Actually, it's *marketing* at work:
using disingenuous (at best) language to mis-define a product for the purpose of associating itself with something completely different (that customers WOULD like). That, my friend, is a 'scam'; it's no different than those ads for $1.99 'X-ray specs' that contain a clip-art vignette of a user 'seeing through' a lady's dress, to her apparant dismay. It is a foundationally FALSE ad claim that the parallax effect of stereoscopy is "3 dimensional viewing". AnsuGisalas did not create the 'mis-definition' here; the TV industry did. He simply pointed it out for you.