GIS and Traditional Databases
One way to become truly valuable in the GIS arena is to come in with a solid foundation in traditional database design and operation principles including SQL and its variants, cardinality, and database normalization (and denormalization). Spatial information and software tend to be idiosyncratic - as do traditional bricks and mortar databases. Getting them to work well together in business processes (rather than just mapping geocoded data) presents challenges beyond the capabilities of either individual specialization.
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