Most of them are exceptional small businesses and some of the strange ones have their own benefits. I enjoy PEOPLE, not users - a word I hate. PEOPLE are more interesting and I take a real interest in their business and lives. Consultants often avoid the latter. I also bring food, and this morning delivered a box of doughnuts to my new local law office which will be demolished by the end of the day. (Trick: if they leave something behind, maybe I have a crack at it later too). I enjoy finding out about their business, how it works, what they do. I have often wanted to work as a client's employee for a day so I CAN KNOW their jobs instead of just the IT aspect of it. Give a bit too. On many invoices, if I can get away with it, having a NO CHARGE line item works wonders. For a few dollars you can gain entry to your larger projects. If it is no skin of your back,do it. In that vein, deliver extra whenever you can. And advertise yourself. No one else will do so.