cloud smaller risk than puting data on facebook?? but millions use facebook not cloud, both pose great risk but with personal data in the cloud that you can only access through a cloud provider thats an even bigger risk if cloud goes data goes...cloud providers would just be snooping anyway because they can. The cloud model has been criticized by privacy advocates for the greater ease in which the companies hosting the cloud services control, and thus, can monitor at will, lawfully or unlawfully, the communication and data stored between the user and the host company