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How true. I think of Taco Bell years ago, when apparently sales weren't quite up to snuff. They laid blame on their advertising agency and fired them. You remember the chihuahua? Of course you do! That ad agency commandeered an entire breed of dog and associated it with Taco Bell! Perhaps some metric popped up on management radar that pointed to advertising as the culprit. Not food, not service, but the dog. Just sayin'.