...is NOT safe and I don't think it ever will be. The cloud is stated to be the 'hottest' technology right now and that's just because it saves big business BIG money in LOCAL IT costs. Big business wants big money and they will cut anyones throat just to get a bigger bottom line.. and of course it looks "cool" to be in the cloud in the business world.
The consumer part of the cloud adoption is just a trickle-down effect of the big business pushing and pushing it down our throats.

The cloud IS cheap, very handy, and easy to set up but is NOT secure and I truely don't think it ever will be.