"Do you remember when only Apple employees were seen with white iPhones? Do you remember when Apple just kept saying, "The white iPhone is coming soon."? ... Do you remember when only Apple employees were seen with white iPhones? Do you remember when Apple just kept saying, "The white iPhone is coming soon."?"

Nope. I wasn't interested in the device, so I didn't keep up with the colors. I've only recently become aware of this obsession.

"In the meantime folks who purchased iPhone 4's early on had to get a black one. Then they got stuck in a contract where they would have to pay full price to switch it to white. ... I still don't understand why people fell for it."

That makes two of us.