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When you by Windows at retail price you see close to a hundred for a usable "home" version and over a hundred for the first of two "business" versions. When you buy Windows with a system, the oem's bulk price breaks down to about 30$ or less. I think Lenvo business machines hit about 13$ for the OS or so.

Collecting one's MS Tax after a new machine purpose is more a matter of principal for those who choose too. For businesses, it's just not worth it even when they simply replace the factory install with a volume license image.