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Look at iTunes?
@docbop
What like dropping DRM on all their music?

Or maybe you mean Apple changing the rules on the pricing of software, dropping the price on all of their apps like WebObjects going from $10,000 to free a few years ago or Aperture dropping 60% in price or Final Cut Pro plunging to $299 or Lion coming in at $29 or iCloud being free compared to $99 annually for MobileMe.

Come on, give Apple some credit for actually making so many things *more* affordable for users.

-Mart
Posted by marthill
Updated - 8th Jun 2011