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I have been using very good products like dropbox,suguarsync.google cloud etc.across my devices and os's.The only difference it would seem as to the status quo apple can offer is, to take all these services away from my control and sell it back to me for a price.Presumably they will also sell my private data to advertising companies.Three years away is Microsoft offering which is believed to be based on a private cloud strategy yielding cash.Has Apple got there first? To me little value has been demonstrated by Apple they are just market followers of trends in the market.