Apple method is very good for people transitioning to the cloud. People today will never be 100% reliant on the cloud. Google has great products and is doing stuff that allows us to see what is possible with the cloud. (And its awesome!) But because of people hesitance in move to the cloud I think Apple stuck nice balance. iCloud does everything that is needed of the cloud without making you dependent on it. Once people move to the cloud and get used to it. Things will move more to Google's way.