"For Google, the web is the center of the universe" So isn't that what cloud computing really is??? For Apple your APPLE device is the center of the universe, not your device...your analysis of icloud is a joke. It's advantages also apply to google's cloud. Google cloud services don't force you into accessing and using the cloud in one defined way. It's your stuff, so should you be able to do what you want with it. Instead of only using it sparingly? If icloud was rolled out by "John Doe's Computer Company", ppl would laugh. I'd wish we get writers who actually use products avidly instead of reading about them. Instead of trying to sound balanced, make solid and reasonable judgements about technology services. Get out there and use those products Jason.