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This has been going on for a while now.
Which is why I love AdBlock Plus and NoScript. I was recently involved in a discussion on another site which has a standing ban policy on the use of adblocking extensions. The owners of the site maintained that without ad revenue they would be unable to continue operations. While I understand that point, I cannot in good conscience advocate surfing the web without an adblocker while malvertisments are common. It is quite a conundrum for the majority of websites which are clean themselves, but rely on ad-revenue in order to keep the lights on.