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The IT industry has seen a rollercoaster of positions - from sys admin, operations, IT dir, CIO, development, analyst -

Corp. America is NOW finally realizing that having IT as an integral part of most marketing, sales and business operations helps that company achieve their goals
and solidify their business models. The days of "offshore everything" are gone - because it simply didn't (and doesn't) work well.

If anything, I see IT becoming more melded into a role that covers not just traditional IT, but sales, operations, marketing and continuity - even if it's not technology related.