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What the heck is an "initiative company"? BTW, you are the one misreading
the article.

The author is asking the question, about, why there are so many people believing or stating that MS is failing, when, the profits would indicate the complete opposite.

Perhaps you need to revisit the meaning of "failing" and "record profits" and "initiative". Also, perhaps you need to swap the word "initiative" with "innovative".
Posted by adornoe
7th Nov 2011