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Nail on the Head
Jason, you hit the nail on the head. This is definitely the right strategy for MS, you should go and bang on their door and sell it to them right now! 
Otherwise, they will continue to play catchup.
They may already be thinking along these lines given the Nokia deal, and now with the Nokia share price languishing with poorer sales it would be a prime time for either an outright purchase or certainly a controlling stake in Nokia. They might also think about doing similar with HTC who are similarly innovative. Owning the hardware is the way to go,but then making it a "must have" with the right branding and promotion. I think they will even need to set this is up as an entirely separate business with a cool name and **** hot management well away from ballmer's beady eye, and away from the failing Nokia.
Otherwise, they will continue to play catchup.
They may already be thinking along these lines given the Nokia deal, and now with the Nokia share price languishing with poorer sales it would be a prime time for either an outright purchase or certainly a controlling stake in Nokia. They might also think about doing similar with HTC who are similarly innovative. Owning the hardware is the way to go,but then making it a "must have" with the right branding and promotion. I think they will even need to set this is up as an entirely separate business with a cool name and **** hot management well away from ballmer's beady eye, and away from the failing Nokia.
Posted by cavehomme1
9th Aug 2011
