It's too early to tell if the Google's planned purchase of Motorola Mobility will be a success. Acquiring Motorola Mobility's extensive patent library will help shield Android from legal challenges and it gives Google an integrated hardware/software solution, which has worked out pretty well for Apple. But entering the handset manufacturing business also puts Google in direct competition with Android licensees, like Samsung and HTC.
Google has a lot of decisions to make in the coming months. And, one of those decisions will be whether to keep the Motorola brand. Larry Page, Google CEO, said that Motorola would operate as an independent company, but one wonders for how long? Will the Google "G" eventually replace the Motorola "M" on Droid phones and XOOM tablets? Will Motorola Solutions, the other half what was Motorola, push for Google to drop the Motorola brand?
What do you think?
In the short term the Motorola brand will survive but then there is the question of whose brand has the most leverage in the market of mobile devices. As time goes by I think you will see co-branding and then eventually Google only. As for the Android licensees their days are numbered as licensees as Google seeks to get the best mileage from Android development and compete with Apple. And I would be surprised if Samsung, HTC and the like aren't already seeking a different OS after this announcement.
After the first one that couldn't hold a call long enough to finish due to its inadequate antennae I resolved never to get another but a long time later, 10yrs later & shortly after Android was released at 2.1, I bought a Moto Milestone 2.01, the original, but again was disappointed by firstly the battery life & secondly the inability to upgrade it beyond 2.1 no matter what I did.
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