I wanted to bring by old notebook back to life by replacing Windows XP Home and putting Ubuntu on it - The CD Rom is no longer working and the machine is too old that there is no BIOS support to Boot to USB. The network install requires some technical skill, or setting up a home network just to do this one task. If there is a web based install with Download / Setup from Windows New Partition / reboot / follow instructions option? Making adoption an easy turn-key in circumstances like this is also the issue - not only marketing. On the other hand, marketing is the issue too - see how far we get ordering an Ubuntu Notebook from HP and other mainstream online PC Vendors.