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It's the same reason we have a hard time getting customers to get MSP agreements, or even back their dog-gone data up. It's in our DNA to not worry about something until there's a problem. I think they call it "confirmation bias."

I agree with the last poster. It's rarely the sysadmin's choice to live a life of firefighting. Even if it is, it's usually because he's learned the only way he's perceived as having value is if he's "heroically" saving the day.

I wish that weren't true. It tried very hard to make it not true for years. It's not going to change.