Probably 1 in 20 people at the demo are Apple employees who are planted there to act as cheerleaders. It's like a high school pep
I laughed my head off when Jobs spent 20 minutes showing off the magical iPad 2 cover that puts the device to sleep when you lay it over the screen.
They are called magnets and RIM has been using them in their cases to put their blackberries on vibrate and turn off the screen for years!
And OMG! OMG! OMG! notifications at the top of the iPhone screen. This is an incredible feature the likes of which we have never seen on any other smartphone!
and wait for it... wait for it... A WHITE iPhone! How did they do it?!
The demos are actually very entertaining.
Dialog at next event:
You have all been asking for it. Everybody said it couldn't be done. But we worked our tails off and here it is. I give you FIRE!
(queue up the insane applause)