Industry specific?
In the A/E design industry iDevices have become quite prevalent, especially with senior management (for example Marriott International in hospitality design). Most meetings include many iPads and even more iPhones. Adoption is happening from the top down. We are looking into AppleTVs as a means to display presentations. Convenience is key and ease of use for the less tech-inclined is where Apple is most successful. IT departments who desperately cling to BB and other old structures will find themselves passed by history.