Leadership
I think that most people confuse managing with leading. Grace Hopper said it best, you manage things and you lead people. People are not carbon copies of each other, everyone is unique in their interests, abilities and temperment. Most management techniques tend to lump everyone as if they were replaceable parts.
The article states that a leader knows what he stands for and he also knows what his company stands for. I read an article long ago by George Mcgregor-Burns that said that a leader leads his people to a higher level of need. Based on Maslow's heirarchy of needs, if the company is in survival mode then the leader should lead the company to become more secure. If the company is ready for the top need of actualization and the leader can lead the company there then you will see a very dynamic company; if this theory is correct. A leader who knows what he stands for should also know where he wants to go and how to motivate people to improve themselves to make the path forward happen.
