Why is RIM promoting their new service "BlackBerry Balance", that is inviting non-BB users to sync their devices with BB-services. At DevCon & at the OS7 events, RIM went out of their way to invite non-BB users to use their "balance" service. The real reason for RIM's invitation is that many carriers are now looking at their own "secured" e-mail/device services that have NO extra charges or USELESS services, but provide a secure system for companies. RIM is scared & is scrambling to retain customers, while being blind to these events before they became public! Classic RIM!! They ALWAYS fail to see the upcoming trend or innovation in technology, so much so, that it's become their normal pattern & is expected! Stop living in 2009, like RIM is! All of those "Apple doesn't" days are over! While BB-lovers blindly follow RIM over the cliff, everyone else is being set free & loving it! Later!