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OK yes it is free but your statement that you can set it and forget it is wrong. The free version does not run in the background keeping you safe. You have to manually run it to find out if there is anything bad on your computer. Also why would anyone use AVG when you can use Microsoft Security Essentials and not have all the advertisement? Not that I endorse it and anyone who needs real security should get a copy of NOD32 or some other security software (anything but Norton/Symantec anyway).