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So you're saying "fart apps" are all they need to drive what will obviously be many thousands of dollars of investment at every location around the world? Sorry, I have to raise the marketing BS flag. This is far more than gadgets and toys like smart phones and tablets. They're trying to sell us stuff we don't need and we may realize we don't want. I predict this will go into the same file as jetpacks and flying cars. We may see some parts of this, but nowhere near this unified scenario.