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Google does have the advantage of being extremely easy to pronounce and also to spell correctly after hearing it. To be fair, I think I was using "search" dot com at the time. Just looking at "Cuil", I would have to guess at it and depending on how it's pronounced the spelling might not be so intuitive.
Toatally agree on the lower case "i" nonsense, it's long past cute but I'm used to it. Just thinking, I don't own or use anything with a small "i" prefix.