Yeah, not the best name, maybe, but hardly atrocious. The search engine is a decent alternative, though, and the naming is following the pattern set by Google - not directly implying search at all in the product name. Like Mahalo, Clusty/Yippy - whatever they call it now, Ixquick, ODP, or even specialized engines like Wolfram.

Because people, it is assumed I guess, like product names and not descriptions.

In other news, I just figured out last month the Skydrive is named as it is because we are to associate "sky" with "the cloud". Which seems to me now to be one of the least stupid names MS has come up with. Then again, they can't seem to pick one name for a service and stick with it.

Which reminds me: Bing. WTH is that about?