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You can lead a horse to water,
but you can't make him use social networking tools. In particular, you can't ensure the quality of the content entered.

Regular members know I'm a social networking Luddite, but I don't see much in this article that couldn't be accomplished by e-mail. The individual profiles, but that's about it.

I hope someone will post 'real world' examples of effectively using tools Google+ or the social aspects of Sharepoint. By 'real world', I don't mean software companies, organizations that specialize in social networking utilization, or academic environments. I'm talking about manufacturers, retailers, electric co-ops, freight transportation, state and local governments, and hospitals. I'm talking about places where people are expected to complete certain tasks on a regular schedule, and have to worry about competition or compliance with federal confidentiality regulations.
Updated - 16th Nov 2011