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What can Salesforce.com's Do app actually 'do' for the enterprise?

In my post, I forgot to mention how Salesforce was really pushing the idea that they looking to pursue more social and mobile tech, at there last Dreamforce conference. Seeing to it that Do is both social, and highly compatible with multiple phone and tablet devices already, one must wonder if Do is really just a sandbox for something bigger. That is, somewhat akin to what Gmail has become over the years (now a full-blown E-mail service for enterprises). Furthermore, the more I read about Heroku, the more I like the venture. This service may prove to give Salesforce.com/Force.com almost complete autonomy from having to provide developer APIs for competitors, like Microsoft's .NET, as well as blur the lines between integration of other cloud services, like Amazon and Facebook.