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Finding cars
The answer is that most people don't know what they want. There are no "unacceptable" cars these days and most people consider alternatives. Actually, many cars are clones and a Peugeot (for example) will be similar to a Citroen etc etc. So, it's worth to force visitors to experience many different car offers.
The one thing I do do... which hardly anyone else does... is to "normalise" my deals. I think this is important. So that cars can be compared on level playing fields. Most other competitors have a mix of initial rental terms, hidden fees, they often hide VAT, all in the holy grail of a cheaper headline price. I do not do that. I simply make sure all my deals are comparable.
If you are in the market for a new car, I think you will share my feelings. However, if you are just doing a technical critique, you will not. I know which people I am targeting... the real customers.
Also, my cars bounce. Important, simple and fun. People love bouncy cars.
Ling
LINGsCARS
The one thing I do do... which hardly anyone else does... is to "normalise" my deals. I think this is important. So that cars can be compared on level playing fields. Most other competitors have a mix of initial rental terms, hidden fees, they often hide VAT, all in the holy grail of a cheaper headline price. I do not do that. I simply make sure all my deals are comparable.
If you are in the market for a new car, I think you will share my feelings. However, if you are just doing a technical critique, you will not. I know which people I am targeting... the real customers.
Also, my cars bounce. Important, simple and fun. People love bouncy cars.
Ling
LINGsCARS
Posted by LINGsCARS
29th Nov 2011
