... then my chosen niche is too broad. Here's the way I see it... would I rather do something that lots of other people are doing, which means that I have to scramble to find customers, I get stuck in price wars with the general market, and the customer's kid niece who "knows how to setup an iPad, so I trust her opinion about technology" says I don't know what I'm talking about? Or would I rather have a nicely defined niche that is narrow enough that the list of potential customers exceeds the capacity of consultants to meet it, allowing me to charge rates that are mutually beneficial (because I'm working to capacity instead of spending half my time marketing and trying to close sales, forcing me to charge not only for time working but time not working for a client!), not having to be forced into a price battle with others, etc.?

J.Ja