Discussion on:

Cooperate rather compete with your fellow consultants

Never ever argue and always smile.You'll wear them out and you'll have them as allies.Some can only do it with arguing.It's how they access mind sections.Your group is mind segmented.Some are libido centered,some are pure logic,some are bubbly and child like,some grand aloof and some are pure street.You need them all to see success.

... then my chosen niche is too broad. Here's the way I see it... would I rather do something that lots of other people are doing, which means that I have to scramble to find customers, I get stuck in price wars with the general market, and the customer's kid niece who "knows how to setup an iPad, so I trust her opinion about technology" says I don't know what I'm talking about? Or would I rather have a nicely defined niche that is narrow enough that the list of potential customers exceeds the capacity of consultants to meet it, allowing me to charge rates that are mutually beneficial (because I'm working to capacity instead of spending half my time marketing and trying to close sales, forcing me to charge not only for time working but time not working for a client!), not having to be forced into a price battle with others, etc.?

J.Ja

But does it actually work out in practice?

Personally, I've always found more competition from clients and recruiters than from other consultants.

After all, no matter how tiny your niche if your customer (and recruiters are customers) do not recognize the niche or the need for a niche player you end up competing with the half-pricers anyway.