But they are making you go through an interface that you might not want to get there. It would be like making the touch interface on a tablet require you to select the app using a desktop. People would be pissed because it is awkward to get to the thing they want to use. Same thing but in reverse for desktop users. To add insult to it out of the box it requires you to go back to the clunky touch interface everytime you hit the start menu and want to select another app. You can pin them to your desktop/taskbar which is the only saving grace.

Apple with Lion, and Windows 8: the commercial OS makers seem to be so in love with "apps" that they forget that users dropping 1k+ on a desktop want a full featured application not angry birds.