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The article was completely devoid of substance,
and anyone can use even the most insignificant of topics to create a huge discussion.

If someone is going to introduce a topic for discussion, then the writer should have more research and more substance included so that, people might have some ideas about why a subject needs to be discussed.

The approach of the writer seems to be that, in the age of the internet, anything will generate a large and meaningful discussion, and a huge number of clicks for advertising purposes.

I could do the same with any topic, and I could just mention the name "Ballmer" with nothing at all behind it, and I'd get a few thousand eyes viewing the "article" and few hundred comments. My thoughts are that, any article or blog, should contain substance that can be addressed, and the substance shouldn't all have to be added by the readers.
Posted by adornoe
22nd Dec 2011