that the brewery industry association (!) made a sobriety campaign a few years ago with the name : You're an ass hole when you're drunk!
It was illustrated with posters like this one: http: //is13.snstatic.fi/kuvat/kannissa-olet-aalio/img-1288334140343 .jpg (remove the 2 space to reconstitute link - it won't post otherwise).
Effective communication...