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What I'm reading in the comments so far seems to be missing the key point of the article.

It isn't failure that matters. Failure is just the inevitable outcome. It's the taking of risk that brings reward and that matters. It is in the gamble that innovation and reward occurs. And if you gamble then you will lose occasionally -- and also win occasionally.

Despite the common useage, the opposite of risk is not a success or winning. It's certainty. And the only certainty I'm aware of is death -- a rather negative result I'm sure you'll agree. (Risk is a synonym to probability of occurrence not to exposure).

Unfortunately, so many organizations are unwilling to accept the downside that they stifle risk. And without risk, there can be no wins and no innovation.

So when you celebrate failure you are really celebrating the acceptance of risk and the willingness to deal with it realistically.