Yup you are correct - Most of us are techies of some degree or another, who want to know more then if I press the 'On' button will it start up - Like if I put the key in the ignition and turn, will the car go 'vroom?" Most users are sadly just some what better then the typical user I-D-1-0-T - who has no idea what ticks inside - they need to have what the Jones have no matter whether they can afford it or need it - that's why the economy is in the extremely sad state it is now