and 4 years ago, the i3 and i5 and i7 processors weren't even around. Now the ultrabooks are a few steps above whatever the Mac Air was 4 years ago, and it's a set of PCs which are quite competitive in style and power and features and form-factor with anything that Apple puts out. Heck, Apple may still have that "magical" attraction which keeps their loyal fans coming back for more, but, when it comes to any design advantage or style advantage or feature advantage, they're not really there for Apple anymore. The real winners are the people, who can get very comparable technology without having to pay higher prices. Whatever Apple was touting as their "thin" and stylish and lightweight Macs, are not really that much more attractive than what the competition is putting out now.