Glossy Brochure Syndrome
You invite three or four companies to pitch for your business, they show up as a team of suits, and leave piles of glossy brochures on your desk. Huh. In the end I went for the company that asked me to put a day aside to come to their offices and play with similar apps in a "live" environment, then visit two of their other clients to see the app in action and hear the enthusiastic user comments.
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