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Let this guy explain it to you.
http://www.facebook.com/l.php?u=http%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3D9h2dF-IsH0I&h=_AQH-EpAF

In short, the creators are the studios. The studios know exactly how negative the consequences will be. They want to break the market for everyone so that their personal slice will be relatively larger. These are the same studios that 30 years ago would send out "salesmen" to beat you up and burn down your theater unless you agreed to buy their "blocks".
Posted by tkejlboom
19th Jan 2012