hitting it square on the head:
" "Content consumers" is actually a term for "passive receivers of propaganda and collective deep pockets for a business model". It regards the market not as being made up of people whose needs ought to be met for maximum value on all sides, but as a statistical formula into which inputs can be fed in return for expected outputs -- where the outputs are market share numbers, revenues, and preferred distribution model lock-in effectiveness."
"People" drive media profits, collectively "people" are the engine that drives those bottom line metrics. See what Fox news thinks of it's engine, the viewers:
http://news.yahoo.com/blogs/cutline/fox-news-zings-cnn-msnbc-holiday-card-just-164515834.htmlSheep... nuff said. "content consumers" must bust a few laughs every time it's uttered in the board rooms. Perhaps dung beetles would be a better representation of us "consumers."
