Even though the ICANN New gTLD Program described above has now launched, there is still confusion and controversy in the marketplace.
To help stem the confusion, my company (Afilias) recently sponsored a webinar by the Columbia Business School???s Center on Global Brand Leadership, ???Who Should Invest in a dot Brand? Evaluating the Business Case for a Top-Level Domain Name.???
The webinar was designed to help businesses and brands understand the pros and cons of the ICANN New gTLD Program. You can watch a free replay of the whole event, or just selected highlights ??? if time is at a premium ??? at http://afilias.info/gtld-webinar.
We also have a quick, animated overview of the program at http://youtu.be/n7zJzxwQyBQ.
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